Vishaan
Jethra.
I'm a marketing and content strategist who's actually worked both sides of the camera. I grow brand accounts into six-figure-view campaigns, and I produce the events, copy, and creative that make people stop scrolling.
Creator instincts,
operator discipline.
I build the campaigns, run the accounts, and produce the events. Which means I know what a hook needs, what a spreadsheet needs, and what a vendor call at 11pm needs, usually all in the same week.
My work sits where creator-native content meets grown-up brand marketing. Paid and organic execution, clean reporting on CTR and ROAS, and creative that people actually want to send to their group chat.
Click into the work
Six brands and platforms. Restaurants, apps, live events, and a personal audience, all worked end to end.
Tramona
Ran a 6-person marketing team for a travel-tech Airbnb alternative. We did the market research, picked the cities, and built campaigns aimed at college students, bachelorette groups, and weekend-getaway travelers.
Kanishka Cuisine
Grew a North Indian restaurant's Instagram from a quiet page to 12.5K followers with weekly reels, food styling, captions, and a rebuilt Wix presence that actually drives reservations.
OHH! Macarons
Ongoing social and campaign partner. I help launch their seasonal drinks and new menus, dream up story-driven campaigns like Punch Monkey, and push them out through the influencer pipeline I've built.
Shayr
Owned IG, TikTok, and LinkedIn content plus creator partnerships for a Seattle personal-finance app trying to make money stuff feel actually approachable.
Dhamaal
End-to-end production for South Asian concerts and parties across the U.S. and Canada. Venues, vendors, travel, ticketing, promo, and every second of the show on the ground.
Personal platform
Built a personal TikTok and Instagram audience from scratch, which means I've lived the creator side of a brand deal, not just briefed one.
Where it's happened
- Dec 2025 — Present
Social Media Consultant
OHH! Macarons · Bothell, WA· Character-macaron bakeryLocal, story-driven campaigns pulling 500K+ views and 8% engagement, with real foot traffic showing up at the counter the next day.
- Jun 2024 — Present
Freelance Social Media Manager
Kanishka Cuisine · Redmond, WA· North Indian restaurantGrew the account to 12.5K followers, hit 697K views on my top reel, and rebuilt the Wix site and menu copy so it actually sells the food.
- Jun 2024 — Present
Marketing Associate
Shayr · Seattle, WA· Personal finance appRan IG, TikTok, and LinkedIn plus creator partnerships for a personal-finance startup. Helped drive a 40% lift in sign-ups over the window.
- 2021 — Present
Founder & Executive Producer
Dhamaal · U.S. & Canada· Event & concert production co.End-to-end production for large-scale South Asian events across 5 markets. Venues, vendors, travel, ticketing, and every second on the ground.
- Feb 2024 — Jun 2024
Marketing Coordinator
Tramona · Seattle, WA· Travel-tech booking marketplaceRan paid and organic campaigns city by city, landing 150K impressions and 2.5× ROAS.
- Sep 2022 — Jun 2024
President, South Asian Student Association
University of WashingtonGrew annual event attendance 80% with design-forward, community-first promotion for rooms of up to 600 people.
Content, campaigns,
execution.
Content & creator
- Short-form video (Reels/TikTok)
- Hooks, captions, creative direction
- Creator outreach & partnerships
- Affiliate & commission tracking
Campaigns & analytics
- Paid + organic campaign execution
- CTR, CVR, AOV, ROAS reporting
- Google Analytics, Meta Business Suite
- Content calendars & performance review
Events & operations
- End-to-end event production
- Vendor & venue management
- Travel & logistics coordination
- Budget tracking & reporting
Tools
- Canva, Adobe Creative Suite
- CapCut, Premiere Pro
- Wix, Google & Microsoft Workspace
- Asana, Notion
Let's talk
marketing.
I'm open to marketing, social, and influencer marketing roles. Happy to walk through any of the work above in as much detail as you want.